Priya Chaudhary Label is an Indian designer brand based in New Delhi, India, which is dedicated to making Indian ethnic clothes, handlooms, and handwork known throughout the globe. As a result, each dress sold by the brand is inspired by India's cultural and religious history and traditions. And each ensemble showcases a variety of methods from around the subcontinent, including Tie & Dye work, Cutdana embroidery, and Zari work.